Compare ActiveCampaign and Klaviyo 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,315)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say Klaviyo stands out for its ease of use, making it accessible for teams without dedicated email marketing specialists. Reviewers appreciate that even social media managers can effectively manage marketing campaigns, highlighting the platform's user-friendly design.
- According to verified reviews, ActiveCampaign has a stronger overall G2 Score, indicating higher user satisfaction. Users frequently mention its powerful automation builder and advanced segmentation features, which allow for personalized campaigns and effective tracking of customer engagement.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, providing a seamless experience for managing multiple communication channels. This integration is particularly beneficial for eCommerce businesses looking to streamline their marketing efforts.
- G2 reviewers highlight that while ActiveCampaign has a robust set of features, some users find challenges in the setup process. However, once implemented, the platform's capabilities for creating tailored experiences are highly valued.
- Users report that Klaviyo's proactive approach to problem-solving is impressive, with many noting that it anticipates needs before they arise. This forward-thinking design contributes to a smooth user experience, making it a reliable choice for ongoing marketing efforts.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
11,145
9.0
962
Ease of Use
8.2
11,261
8.6
970
Ease of Setup
8.0
7,194
8.5
618
Ease of Admin
8.4
6,338
8.9
522
Quality of Support
8.5
10,317
8.4
916
Has the product been a good partner in doing business?
8.8
6,196
8.9
526
Product Direction (% positive)
8.2
10,550
8.9
912
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
9.0
560
|
Verified
8.9
6312
|
Verified
9.3
548
|
Verified
8.5
6140
|
Verified
8.9
502
|
Verified
8.8
5775
|
Verified
8.9
485
|
Verified
Online Marketing
7.4
4387
|
Verified
7.9
381
|
Verified
7.9
4075
|
Verified
8.3
403
|
Verified
7.8
3533
|
Verified
8.7
436
|
Verified
8.1
4864
|
Verified
8.7
452
7.8
3468
|
Verified
8.2
252
Lead Management
8.3
4360
|
Verified
8.5
354
8.0
3961
|
Verified
8.4
273
8.5
5109
|
Verified
9.0
514
|
Verified
8.0
3489
|
Verified
7.8
221
8.5
4356
|
Verified
8.5
358
|
Verified
8.1
3998
|
Verified
8.5
399
|
Verified
8.2
3794
|
Verified
8.4
333
|
Verified
8.0
3573
|
Verified
8.2
287
|
Verified
Campaign Management
8.0
3488
|
Verified
8.7
348
|
Verified
7.8
3104
|
Verified
8.0
199
7.2
2635
8.1
288
|
Verified
6.8
2335
|
Verified
7.6
198
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2677
|
Verified
7.8
196
7.3
2547
|
Verified
7.8
189
7.1
2440
|
Verified
7.5
184
7.0
2398
|
Verified
7.8
258
|
Verified
Reporting & Analytics
8.1
5189
|
Verified
8.5
487
|
Verified
7.6
3588
|
Verified
8.3
416
|
Verified
7.2
2918
|
Verified
8.4
427
|
Verified
7.1
2723
|
Verified
8.4
442
|
Verified
6.9
2441
|
Verified
7.6
200
Platform
7.9
3720
|
Verified
8.5
334
|
Verified
8.2
3524
|
Verified
8.7
318
|
Verified
8.3
3703
|
Verified
8.9
317
|
Verified
7.5
2400
|
Verified
8.3
208
|
Verified
7.0
2133
|
Verified
7.8
194
|
Verified
8.4
3717
|
Verified
8.9
320
|
Verified
7.5
2425
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.3
219
6.9
26
6.4
222
7.0
25
6.5
221
7.5
25
6.5
219
7.0
23
6.3
221
6.7
25
6.5
222
7.3
25
Integration
8.1
3754
|
Verified
8.5
323
|
Verified
8.1
3652
|
Verified
8.6
319
|
Verified
7.8
3128
|
Verified
8.5
267
|
Verified
Messenger
7.4
1122
7.6
14
5.9
974
6.4
14
6.5
1000
6.5
14
6.9
1042
6.3
13
Channels
6.4
986
6.4
13
7.3
1171
7.4
14
6.0
912
6.5
14
5.5
830
6.3
13
6.0
837
6.9
13
Customers
7.6
1232
8.3
14
7.4
1154
7.7
14
7.6
1292
7.3
13
7.6
1232
6.9
13
7.2
1180
6.9
14
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
8.6
427
|
Verified
6.3
1515
Feature Not Available
7.0
1616
8.4
348
|
Verified
7.5
1680
8.8
259
Edit
7.4
1754
8.4
359
|
Verified
8.0
1968
8.8
422
|
Verified
7.4
1662
8.3
334
|
Verified
Logistics
7.8
1817
8.7
428
|
Verified
7.0
1580
7.9
340
|
Verified
7.8
1774
8.8
402
|
Verified
7.8
1543
8.4
198
Generative AI
6.0
838
7.5
66
6.1
674
7.4
52
Agentic AI - Email Template Builder
6.2
110
6.4
19
6.2
109
7.0
19
Text Messaging
7.5
159
8.6
151
6.8
139
8.1
101
7.6
153
8.8
133
|
Verified
7.6
142
8.3
115
|
Verified
7.3
130
8.7
126
|
Verified
Feature Not Available
8.5
107
8.2
169
8.9
135
|
Verified
7.1
142
8.7
55
SMS Platform
7.7
154
8.6
135
|
Verified
8.8
172
8.9
135
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.3
63
8.0
144
8.8
111
|
Verified
Agentic AI - SMS Marketing
8.4
20
6.8
11
8.5
20
6.7
10
8.5
20
6.8
10
8.3
20
6.7
10
8.4
20
6.8
10
8.2
20
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
7.7
203
9.0
24
7.6
198
8.9
25
8.1
180
9.1
24
8.0
190
8.9
22
Campaigns
7.9
169
8.8
24
8.3
180
8.9
22
7.9
147
8.8
24
7.8
181
8.8
25
Integrations
8.1
173
9.1
23
6.7
116
8.1
19
7.9
131
9.1
25
7.3
144
8.5
20
Generative AI
6.1
65
7.5
20
Agentic AI - Vulnerability Scanner
6.6
16
6.8
10
6.9
16
7.5
10
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
8.0
659
Not enough data
7.5
551
8.6
6
6.8
463
7.0
5
7.4
652
6.7
5
Additional Functionality
7.9
670
7.0
5
5.7
422
7.7
5
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, Conversational Marketing, and Online Form Builder
Unique Categories
ActiveCampaign is categorized as CRM, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, and RCS Business Messaging
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.2%
Other
57.3%
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.4%
Other
36.5%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
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